Entrepreneur, Copywriter & Marketing Strategist.
Hi there. I’m Miguel.
Currently, I run Teardwn, a Web Copywriting Agency For Indie Startups & Small Businesses who want to GROW & COMPETE With the Big Guys.
I’m also the dude behind Copy Samba (a directory of A-list copywriters, carefully selected) and Nishi (the place to go for copywriting inspiration). Once per week I share colorful thoughts on the intersection between copywriting, marketing, psychology & business.
I have been hanging around the European startup scene like a bad smell for over 7 years. I started That Special Record (RIP) and co-founded Foodzai (RIP). I’ve also worked on other cool things.
Fun fact: If you’re a record collector you might remember me as the guy who created the hashtag #ihaveathingforvinyl on Instagram.
Why are 89% of ads ignored?
Water in Majorca
How Does Price Presentation Influence Consumer Choice?
Few winemakers have a story quite like Charles Smith.
The power of saying who you’re not for.
Netflix is a joke.
Frederick the Great, potatoes and the art of rebranding.
Highlight the remarkable.
Find me on Twitter, Instagram or Medium.
Based in Lisbon.
And sometimes other places.